We have the benefit of working with a large number of prominent Swedish businesses, both large and small, as well as with authorities and organisations. Among our customers we have TV4, SprayPassagen, Naturskyddsföreningen, Mr Green and Svenskt Näringsliv. Together we have taken several steps forward. Below you can read about campaigns and arrangements that we have developed together.

Produced for: Egmont Magazine
Period: Mars 2012

The magazine Auto Motor & Sport (Egmont Tidskrifter) contacted Million Mind for help with a marketing campaign on Facebook. Together with one of their sponsors the magazine wanted to create a competition where the winners got the chance to test drive super cars.

Million Minds solution was to create a viral quiz contest which was published as an App on Facebook. The advantage of an App is that the viral spread is maximized thanks to the clever features built into our product, Quiz Widget. In addition, auto motor & sport got many new Likes to their Page on Facebook thanks to the introduction of a so-called Like Gate.

Halfway through the campaign has already 6000 games recorded in Quizzen and customer Page has received over 600 new followers (Likes).

Take a look on Facebook

Produced for: Svenskt Näringsliv
Period: June 2011 – active

In relation to the campaign Så var det 1980 (That’s how it was in 1980) Svenskt Näringsliv contacted Million Mind with a request to create a Facebook quiz application. Two quizzes with questions like "How many TV channels were there in the 80’s?" and "What was the cost per minute for a phone call to United States?" put the finger on all of the improvements and the raised standard in Sweden since then.

In the application clever features was built in to increase the viral spread, like invitations and posts at the news feed, when the players have registered on the high score list.

Play the quizzes on Facebook

Produced for: Nationalencyklopedin and Expressen
Period: June 2009
Played games: Over 180 000

Expressen, one of Sweden’s biggest evening papers, arranged during the summer of 2009 a quiz contest in cooperation with NE. The contest was marketed in articles on the Internet and in the daily papers, as well as six full pages in Expressen with both editorial content and adverts.

NE customized the whole arrangement with the help of Million Mind’s software platform. NE made the design and formulated the questions. The five week campaign with four weekly finals was described as "more than a success" by the paper (July 23, 2009). In total over 100 000 SEK in sponsor prizes was handed out and over 35 000 contestants was registered, and they played over 180 000 games. NE got over 100 000 new visitors to their free online search engine.

The winners were presented both in print and online as "Sweden’s smartest doctor”, “tennis enthusiast" and many other things, since information about occupation and hobbies were requested during registration. Both Expressen and NE won considerable traffic and NE got immense exposure for their online offer and for other products.

Produced for: Nationalencyklopedin AB
Launched: September 2009
Played games: Over 1 000 000 in the first year (2010)

Kunskapsjakten is Sweden’s biggest educative quiz game. In the great hunt for knowledge you can test yourself in various subjects.

NE:s purpose with Kunskapsjakten is to invigorate their online offer. The aim was to raise the awareness of their trademark, NE, and increase traffic to their free dictionary, ne.se. To gather the knowledge from all the headwords and articles in a game was a new and exciting way to spread the knowledge to a wider target group.

Quiz playing is widely popular and an excellent way of, alone or together with friends or classmates, learn about various things while having fun. Already during the first year more than 1 000 000 games were registered in Kunskapsjakten, which is more than a success for NE.

Produced for: Mr Green
Period: March 2011

The Internet casino Mr Green contacted us because they wanted to create a viral campaign on Facebook with our product Quiz Widget as a marketing tool. Mr Green wanted to bring attention to their new Star Trek slot in a self composed quiz contest with images and questions from the TV series. The winners were rewarded with a hefty sum to play for at the casino. The purpose was to widen their campaign to also reach their audience on Facebook. Since quiz playing is a popular pastime it fits the social network site perfectly, when people have a few minutes to spare.

See the result on Facebook

Produced for: Naturskyddsföreningen
Period: March 2011 – active 

Naturskyddsföreningen (The Swedish Society for Nature Conservation) wanted to raise attention about the wolf hunt on their home page. By creating a quiz with the help from Million Mind they could ask questions about wolves and at the same time inform about statistics and other facts.

The quiz was published together with an article where Naturskyddsföreningen informed about their efforts to save the wolf. The ten people with the highest scores got rewarded with a work of art picturing two wolves in a winter’s landscape. Naturskyddsföreningen also took the opportunity to gather some new members after the game.

Produced for: Stampen, SvenskaFans.com
Period: April 14 – July 11, 2010
Played games: 18 797

Svenska Fans, Sweden’s biggest site for sport fans, created a quiz campaign for the FIFA World Cup 2010 together with Million Mind Quiz Widget. Each week new questions about the tournament was presented, together with the sponsor Nike.

Produced for: Svenska Institutet, Sweden.se
Period: June 9 – 20, 2010
Played games: 3 500

Svenska Institutet (The Swedish Institute) has on a number of occasions used Million Mind Quiz Widget to create activities at Sweden.se, which is used to market Sweden. During the royal wedding between Victoria and Daniel a quiz with questions about Daniel, his background and the royal family was created. The top 50 on the high score list won a book about Sweden. Naturally we customized the colours, images and font of the quiz to fit the content at Sweden.se.

Produced for: Expressen, expressen.se, sanktan.se
Period: June 11 – July 11, 2010
Played games: 5 888

Expressen, one of Sweden’s biggest evening papers, wanted to spice up their World Cup coverage a little by offering their readers a World Cup quiz together with the sponsor PAF. Every Friday for five weeks new football questions about the tournament were published, and new winners were selected every week. The weekly winners were qualified for a big finale, where they by phone answered tiebreaking questions to select a winner of the tickets to UEFA Champions League final in London. 

Produced for: Svenskt Näringsliv, ekonomifakta.se
Period: March 22, 2010 – active

Svenskt Näringsliv (Confederation of Swedish Enterprise) use Quiz Widget to enliven their information and facts filled economic site Ekonomifakta.se. They have created a number of challenging and interesting quizzes with questions that relate to their articles on the site. In that way the curious can study the content thoroughly in a fun and challenging way.

Produced for: IDG (International Data Group), idg.se
Period: May 24 – 30, 2010
Played games: 3 689

IDG.se, one of Sweden’s biggest publishing firms, with a number of titles within technology, wanted to activate their visitors in a new and entertaining way. They used Million Mind Quiz Widget to create quiz contests where the readers could test their knowledge about the latest news at IDG.se.

Produced for: Talentum Media AB, nyteknik.se, dagensmedia.se, affarsvarlden.se
Period: June 1 – August 31, 2010
Played games: 11 790

Adobe wanted to create a campaign to market their new product Acrobat Dynamic PDF, along with nine short video guides. To get as many as possible to watch the films they asked three short questions about the content. With the help of Million Mind Quiz Widget nine quizzes were created, that appeared together with the films. The winner was the person who got the best total score on all the games. The campaign was simultaneously shown at three different sites - dagensmedia.se, nyteknik.se and affärsvärlden.se – for three months. The winner won a trip for two to New York.

Produced for: TV4
Period: Autumn 2008
Played games: Over 30 000

TV4 created a quiz for their popular TV series Idol together with Million Mind in the autumn of 2008. In the quiz you could answer questions about the show and win tickets to the studio to see your idols perform. The contest was published at tv4.se/idol and quickly became very popular. In total over 30 000 games were played.

Thanks to our extensive quiz experience on the Internet we can, together with our clients, find the best solution. We always begin with a meeting, where we listen to what needs and demands the clients have. After that we inform about all the possibilities. It is easy to get started, from idea to publishing can sometimes take only a few days.

If you have any questions - don’t hesitate to contact us, and we can arrange a meeting.